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Author
Lipson, Harry Aaron, 1919-2006.
Title
Fundamentos de mercadotecnia : textos y casos / Harry A. Lipson, John R. Darling.
Imprint
Mexico [City, Mexico] : Editorial Limusa, c1979.
Copies
Location
Call No.
OPAC Message
Status
Axe Kansas Collection
658.8 L669f
---
Lib Use Only
Description
xii, 676 p., [1] fold. leaf of plates : ill. (some col.) ; 24 cm.
Note
Translation by Gonzalo Ojeda Gonzalez of Marketing fundamentals: texts and cases (New York: Wiley, 1974); edited by Irma Sanches Bretherton.
Bibliography
Includes bibliographical references and index.
Subject
Marketing.
Marketing -- Case studies.
Added Author
Darling, John R.
Gonzalez, Gonzalo Ojeda.
Bretherton, Irma Sanchez.
Added Title
Marketing fundamentals
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