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Author
Mallen, Bruce E.
Title
Principles of marketing channel management : interorganizational distribution design and relations / Bruce Mallen.
Imprint
Lexington, Mass. : Lexington Books, c1977.
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Status
Axe 2nd Floor Stacks
658.8 M296p
---
Available
Description
xx, 353 p. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing channels.
Marketing -- Management.
ISBN
0669009857
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