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Title
Marketing cases / [edited by] Charles W. Lamb, Jr., O. C. Ferrell, William M. Pride.
Imprint
Boston : Houghton Mifflin Co., c1985.
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OPAC Message
Status
Axe 2nd Floor Stacks
658.8 M3411ca 1985
---
Available
Edition
2nd ed.
Description
ix, 525 p. : ill. ; 23 cm.
Subject
Marketing -- Case studies.
Added Author
Lamb, Charles W.
Ferrell, O. C.
Pride, William M.
ISBN
039536289X (pbk.)
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