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Author
Peter, J. Paul.
Title
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.
Imprint
Plano, Tex. : Business Publications, 1986.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 P441m
---
Available
Description
xiii, 730 p. : ill. ; 25 cm.
Note
Includes indexes.
Bibliography
"Secondary data sources": p. [703]-716.
Subject
Marketing -- Management.
Marketing -- Management -- Case studies.
Added Author
Donnelly, James H.
ISBN
0256030731
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