Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Back to Search Results

Available items only

Previous Record Next Record

Print Material

Author

McCracken, Grant David, 1951-

Title Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

Imprint

Bloomington : Indiana University Press, c2006.

Connect to
Table of contents

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	658.8 M137f 2006	---	Available

Description	xii, 185 p. : ill. ; 25 cm.
Bibliography	Includes bibliographical references (p. [159]-175) and index.
Contents	In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies.
Subject	Marketing -- Management.
	Consumers' preferences -- Forecasting.
	New products.
	Brand name products.
	Business forecasting.
ISBN	0253347599 (cloth : alk. paper)
Standard No.	9780253347596