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Title
Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.
Imprint
Englewood Cliffs, N.J. : Prentice Hall, c1995.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 M3411e 1995
---
Available
Edition
8th ed., 25th anniversary ed.
Description
xii, 612 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Marketing.
Added Author
Enis, Ben M.
Cox, Keith Kohn.
Mokwa, Michael P.
ISBN
0205159885
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