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Title
Marketing and the social environment : a readings text / [compiled by] Leonard L. Berry [and] James S. Hensel.
Imprint
New York : Petrocelli Books, c1973.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 M3411s
---
Available
Edition
1st ed.
Description
xiii, 416 p. : ill. ; 24 cm.
Bibliography
Bibliography: p. [409]-413.
Subject
Marketing -- Social aspects.
Marketing -- Management.
Added Author
Berry, Leonard L., 1942-
Hensel, James S., 1944-
ISBN
0884050238
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