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Author
Miracle, Gordon E.
Title
International marketing management / [by] Gordon E. Miracle [and] Gerald S. Albaum.
Imprint
Homewood, Ill. : R. D. Irwin, c1970.
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Call No.
OPAC Message
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Axe 2nd Floor Stacks
658.8 M671i
---
Available
Description
xvii, 604 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references.
Subject
Marketing.
International business enterprises.
Added Author
Albaum, Gerald S.
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