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Author
Ries, Al.
Title
Marketing warfare / Al Ries and Jack Trout.
Imprint
New York : Penguin Books, 1986.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 R445m
---
Available
Description
viii, 215 p. : ill. ; 21 cm.
Note
"A Plume book."
Includes index.
Subject
Marketing.
Competition.
Added Author
Trout, Jack.
ISBN
0452258618 (pbk.)
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