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Title |
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. |
|
Imprint |
New York, NY : HarperBusiness, 1994, c1993. |
|
Edition |
1st pbk. ed. |
Description |
xii, 143 p. : ill. ; 21 cm. |
Note |
Reprint. Originally published: New York : HarperBusiness, 1993. |
|
Includes index. |
Subject |
Marketing.
|
Added Author |
Trout, Jack.
|
Added Title |
Twenty-two immutable laws of marketing |
ISBN |
0887306667 (pbk.) |
|
9780887306662 (pbk.) |
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