Description |
xxi, 265 p. : ill. ; 23 cm. |
Note |
Includes index. |
Contents |
It's not about the tools, it's all about the strategy -- The evolution of marketing: how we got here -- Traditional marketing imaged: everything at a glance -- Interconnection: traditional media revelation -- Social media and digital marketing: word of mouth ... at the speed of light -- Digital marketing interconnection: a digital synergy -- Traditional and digital integration: "fusion marketing" -- What's working: traditional media cost of customer acquisition -- Revealing the trinity of social media: the big three -- Fusion media marketing: the best of both worlds -- Strategy: tactics, tools, and objectives: the perfect balance -- Take it to the limit: "going fractal" -- Moving from 2D to 3D: exponential opportunities -- The five steps to fusion marketing success -- Conversion strategy first: tactics, tools, and microstrategies -- The psychology behind the technology: we're all drug pushers -- Understanding the sales funnel: just being there -- Filling the void: from one come many. |
Subject |
Marketing.
|
|
Marketing -- Technological innovations.
|
ISBN |
9780071801133 |
|
0071801138 |
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