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Title |
Marketing today : a basic approach / David J. Schwartz. |
|
Imprint |
New York : Harcourt Brace Jovanovich, c1981. |
|
Edition |
3rd ed. |
Description |
x, 630 p. : ill. ; 25 cm. |
Note |
Includes index. |
Bibliography |
Bibliography: p. 597-608. |
Subject |
Marketing.
|
ISBN |
0155550896 |
|