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Author
Perreault, William D.
Title
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Imprint
Chicago : Irwin, c1996.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 P426b, 1996
---
Available
Edition
12th ed.
Description
xxvi, 833, 22, 13 p. : col. ill., col. maps ; 27 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing -- Management.
Added Author
McCarthy, E. Jerome (Edmund Jerome)
ISBN
0256139903
0256206872
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