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| Title |
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. |
|
| Imprint |
Boston : Houghton Mifflin, c1993. |
|
| Edition |
8th ed. |
| Description |
1 v. (various pagings) : col. ill., col. maps ; 26 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Marketing.
|
| Added Author |
Ferrell, O. C.
|
| ISBN |
0395629659 (student book) |
|
0395638852 (examination copy) |
|
