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Author
Soto, Teresa J.
Title
Marketing to Hispanics : a strategic approach to assessing and planning your initiative / Terry J. Soto.
Imprint
Chicago : Kaplan Pub., c2006.
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Status
Axe 2nd Floor Stacks
658.8008968 So78m 2006
---
Available
Description
xii, 259 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 245-247) and index.
Subject
Hispanic American consumers.
Marketing -- United States.
ISBN
1419502786
Standard No.
QBX a 05033589
YDXCP 2217541
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