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Author
Cravens, David W.
Title
Strategic marketing / David W. Cravens.
Imprint
Homewood, IL : Irwin, c1991.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.802 C855s 1991
---
Available
Edition
3rd ed.
Description
xxvii, 833 p. : ill. ; 25 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing -- Decision making.
Marketing -- Management.
ISBN
0256087938
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