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Author
Fallon, Pat.
Title
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn.
Imprint
Boston, Mass. : Harvard Business School Press, c2006.
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Location
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Status
Axe 2nd Floor Stacks
658.802 F193j 2006
---
Available
Description
ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.
Bibliography
Includes bibliographical references (p. [201]-206) and index.
Subject
Marketing.
Creative ability in business.
Product management.
Added Author
Senn, Fred.
ISBN
1591399270
Standard No.
9781591399278
YDXCP 2377972
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