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Author
Jagpal, Sharan, 1947-
Title
Marketing strategy and uncertainty / Sharan Jagpal.
Imprint
New York, N.Y. : Oxford University Press, c1999.
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Status
Axe 2nd Floor Stacks
658.802 J187m 1999
---
Available
Description
xvii, 334 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. 315-323) and indexes.
Subject
Marketing.
Strategic planning.
Marketing -- Management.
Marketing -- Decision making.
ISBN
0195125738 (alk. paper)
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