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Author
Rosenberg, Jerry Martin.
Title
Dictionary of marketing and advertising / Jerry M. Rosenberg.
Imprint
New York : J. Wiley, c1995.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8003 R723d
---
Available
Description
xii, 371 p. ; 24 cm.
Series
Business dictionary series
Bibliography
Includes bibliographical references.
Subject
Marketing -- Dictionaries
Advertising -- Dictionaries.
ISBN
047102502X (pbk.)
0471025038 (alk. paper)
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