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Author
Walters, C. Glenn (Charles Glenn)
Title
Basic marketing : a situational orientation / by C. Glenn Walters, D. Wayne Norvell, Sam J. Bruno.
Imprint
Bessemer, AL : Colonial Press, 1988.
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Location
Call No.
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Status
Axe 2nd Floor Stacks
658.8 W171b 1988
---
Available
Edition
1988 ed.
Description
xiii, 713 p. : ill. ; 26 cm.
Bibliography
Includes bibliographies and indexes.
Subject
Marketing -- Management.
Added Author
Norvell, D. Wayne.
Bruno, Sam J.
ISBN
0938991248
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