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Title |
Dictionary of marketing terms / Irving J. Shapiro. |
|
Imprint |
Totowa, N.J. : Rowman and Littlefield, 1981. |
|
Edition |
4th ed. |
Description |
276 p. ; 25 cm. |
Note |
First-3d ed. published under title: Marketing terms. |
Subject |
Marketing -- Dictionaries
|
ISBN |
084766967X |
|