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Title |
Marketing terms: definitions, explanations, and/or aspects [by] Irving J. Shapiro. |
|
Imprint |
[West Long Branch, N.J., S-M-C Pub. Co., 1973] |
|
Edition |
3d ed. |
Description |
185 p. 24 cm. |
Note |
Fourth ed. published in 1980 under title: Dictionary of marketing terms. |
Subject |
Marketing -- Dictionaries
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