Includes bibliographical references (p. 255-258) and index.
Contents
Acknowledgement -- Introduction -- Long tail -- Rise and fall of the hit -- Short history of the long tail -- Three forces of the long tail -- New producers -- New markets -- New tastemakers -- Long tail economics -- Short head -- Paradise of choice -- Niche culture -- Infinite screen -- Beyond entertainment -- Long tail rules -- Long tail of marketing -- Coda : tomorrow's tail -- Epilogue -- Notes on sources and further reading -- Index.
Summary
Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description.
