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Author
Buell, Victor P.
Title
Marketing management : a strategic planning approach / Victor P. Buell.
Imprint
New York : McGraw-Hill, c1984.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.802 B861m
---
Available
Description
xxi, 682 p. : ill. ; 25 cm.
Series
McGraw-Hill series in marketing
Note
Includes indexes.
Bibliography
Bibliography: p. 666-672.
Subject
Marketing -- Management.
ISBN
0070088659
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