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Author
Hisrich, Robert D.
Title
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.
Imprint
New York : Macmillan ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International Pub. Group, c1991.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.802 H625m 1991
---
Available
Edition
2nd ed.
Description
xiv, 516 p. : ill. ; 25 cm.
Series
Macmillan series in college marketing
Macmillan series in college marketing.
Bibliography
Includes bibliographical references and index.
Subject
Product management.
New products.
Added Author
Peters, Michael P.
ISBN
0675206472
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