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| Title |
Marketing planning and strategy / Subhash C. Jain. |
|
| Imprint |
Cincinnati : South-Western Pub. Co., c1985. |
|
| Edition |
2nd ed. |
| Description |
xiv, 962 p. : ill ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Marketing -- Management.
|
| ISBN |
0538191309 |
|
