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Author
Kennedy, Dan S., 1954-
Title
The ultimate marketing plan : target your audience! get out your message! build your brand! / Dan S. Kennedy.
Imprint
Avon, Mass. : Adams Business, c2011.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.802 K381u 2011
---
Available
Edition
4th ed.
Description
xiv, 226 p. : ill. ; 22 cm.
Note
Includes index.
Subject
Marketing -- United States.
Sales promotion -- United States.
Direct marketing -- United States.
ISBN
9781440511844
1440511845
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