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Author
Parry, Mark E. (Mark Edward), 1957-
Title
Strategic marketing management : a mean's-end approach / Mark E. Parry.
Imprint
London : McGraw-Hill, 2005, 2001.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.802 P249s 2005
---
Available
Edition
1st McGraw-Hill pbk. ed.
Description
275 p. : ill. ; 23 cm.
Series
McGraw-Hill executive MBA series
Note
Originally published: 2001.
Subject
Marketing -- Management.
Strategic planning.
ISBN
0071450939 (pbk.)
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