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Author
Schnaars, Steven P.
Title
Marketing strategy : a customer-driven approach / Steven P. Schnaars.
Imprint
New York : Free Press, c1991.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.802 Sch57m
---
Available
Description
xvi, 319 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing -- Management.
Strategic planning.
Competition.
ISBN
0029279534
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