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Title |
Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / Art Weinstein. |
|
Imprint |
Chicago, Ill. : Probus Pub. Co., c1987. |
|
Description |
xii, 296 p. : ill. ; 24 cm. |
Note |
Includes index. |
Bibliography |
Bibliography: p. 286-288. |
Subject |
Market segmentation.
|
ISBN |
0917253590 : $27.50 |
|