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Author
Bhote, Keki R., 1925-2013.
Title
Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R. Bhote.
Imprint
New York : American Management Association, c1996.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.812 B469b
---
Available
Description
x, 148 p. : ill. ; 22 cm.
Series
AMA management briefing
Bibliography
Includes bibliographical references (p. 146-147).
Subject
Consumer satisfaction.
Customer services.
Customer relations.
ISBN
0814423620
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