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Print Material
Author Weinstein, Art.

Title Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / Art Weinstein.

Imprint Chicago, Ill. : Probus Pub. Co., c1987.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.802 W433m c.2  ---  Available
Description xii, 296 p. : ill. ; 24 cm.
Note Includes index.
Bibliography Bibliography: p. 286-288.
Subject Market segmentation.
ISBN 0917253590 : $27.50

 
    
Available items only