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658.812 Os2c 2002 : Osenton, Tom.
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Customer share marketing : how the world's great marketers unlock profits from customer loyalty / Tom
Axe 2nd Floor Stacks:Available
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2002
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658.812 P442p : Peters, Thomas J.
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The professional service firm 50 : or, Fifty ways to transform your "department" into a professional
Axe 2nd Floor Stacks:Available
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1999
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658.812 P943 2007
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Profit maximization through customer relationship marketing : measurement, prediction and implementat
Axe 2nd Floor Stacks:Available
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2007
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658.812 Sch88c 2004 : Schuster, Camille Passler,
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The consumer-- or else! : consumer-centric business paradigms / Camille P. Schuster, Donald F. Dufek.
Axe 2nd Floor Stacks:Available
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2004
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658.812 Se69
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The Service encounter : managing employee/customer interaction in service businesses / edited by John
Axe 2nd Floor Stacks:Available
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1985
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658.812 Se85c 2002 : Sewell, Carl.
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Customers for life : how to turn that onetime buyer into a lifetime customer / Carl Sewell and Paul B
KTC Book Collection:Available
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2002
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658.812 Se89c : Sewell, Carl.
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Customers for life : how to turn that one-time buyer into a lifetime customer / by Carl Sewell and Pa
Axe 2nd Floor Stacks:Available
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1990
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658.812 T181y : Tasca, Bob.
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You will be satisfied : Ford Motor's top salesman shows you how to turn happy customers into fanatica
Axe 2nd Floor Stacks:Available
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1996
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658.812 T483c 2001 : Timm, Paul R.
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Customer service : career success through customer satisfaction / Paul R. Timm.
Axe 2nd Floor Stacks:Available
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2001
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658.812 V284c : Vandermerwe, Sandra.
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Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vand
Axe 2nd Floor Stacks:Available
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1999
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658.812 V471a : Vavra, Terry G.
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Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Axe 2nd Floor Stacks:Available
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1992
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658.812 V471i : Vavra, Terry G.
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Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and
Axe 2nd Floor Stacks:Available
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1997
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658.812 W587c : Whiteley, Richard C.
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The customer-driven company : moving from talk to action / Richard C. Whiteley.
Axe 2nd Floor Stacks:Available
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1991
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658.812 W678i 2005 : Willingham, Ron,
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Integrity service : treat your customers right, watch your business grow / Ron Willingham.
Axe 2nd Floor Stacks:Available
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2005
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658.812 W694o 2005 : Wilson, Jerry R.,
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151 quick ideas to get new customers / by Jerry R. Wilson.
Axe 2nd Floor Stacks:Available
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2005
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658.812 W84l 2005 : Womack, James P.
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Lean solutions : how companies and customers can create value and wealth together / James P. Womack a
Axe 2nd Floor Stacks:Available
|
|
2005
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658.812 Y38y 2009 : Yellin, Emily,
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Your call is (not that) important to us : customer service and what it reveals about our world and ou
Axe 2nd Floor Stacks:Available
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2009
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658.812 Z37d : Zeithaml, Valarie A.
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Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A
Axe 2nd Floor Stacks:Available
|
|
1990
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|
658.8120285 Se93c : Seybold, Patricia B.
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Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B
Axe 2nd Floor Stacks:Available
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|
1998
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658.816 An23f 2009 : Anderson, Chris,
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Free : the future of a radical price / Chris Anderson.
Axe 2nd Floor Stacks:Available
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2009
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658.816 D864h : Dudick, Thomas S.
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Handbook of product cost estimating and pricing / Thomas S. Dudick.
Axe 2nd Floor Stacks:Available
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|
1991
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658.816 G295a : Georges, W.
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Analytical contribution accounting : the interface of cost accounting and pricing policy / Walter Geo
Axe 2nd Floor Stacks:Available
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|
1987
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658.816 G862p 2008 : Gregson, Andrew.
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Pricing strategies for small business / Andrew Gregson.
Axe 2nd Floor Stacks:Available
|
|
2008
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|
658.816 P173p : Palda, Kristian S.
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Pricing decisions and marketing policy / [by] Kristian S. Palda.
Axe 2nd Floor Stacks:Available
|
|
1971
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|
658.816 P9305
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|
Price policies and practices : a source book in readings / [edited by] Donald F. Mulvihill [and] Step
Axe 2nd Floor Stacks:Available
|
|
1967
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|
658.816 R137s 2010 : Raju, Jagmohan Singh,
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|
|
Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitabilit
Axe 2nd Floor Stacks:Available
|
|
2010
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|
658.816 T798c : Tucker, Spencer A.
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|
Creative pricing in the printing and allied industries / Spencer A. Tucker.
Axe 2nd Floor Stacks:Available
|
|
1975
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|
658.816 T798p : Tucker, Spencer A.
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|
Pricing for higher profit; criteria, methods, applications [by] Spencer A. Tucker.
Axe 2nd Floor Stacks:Available
|
|
1966
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|
658.82 D252s 2006 : Darr, Asaf.
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|
|
Selling technology : the changing shape of sales in an information economy / Asaf Darr.
Axe 2nd Floor Stacks:Available
|
|
2006
|
|
658.82 D922r 2011 : Dunne, Patrick M.
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|
Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver.
Axe 2nd Floor Stacks:Available
|
|
2009
|
|
658.82 K573p : Kincaid, William M.
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|
|
Promotion : products, services, and ideas / William M. Kincaid, Jr.
Axe 2nd Floor Stacks:Available
|
|
1981
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658.82 Sh62p, 1993 : Shimp, Terence A.
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|
|
Promotion management & marketing communications / Terence A. Shimp.
Axe 2nd Floor Stacks:Available
|
|
1993
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|
658.823 Sa14p : Sacharow, Stanley.
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|
The package as a marketing tool / Stanley Sacharow.
Axe 2nd Floor Stacks:Available
|
|
1982
|
|
658.827 Ad19b 2007 : Adamson, Allen P.
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|
|
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Axe 2nd Floor Stacks:Available
|
|
2007
|
|
658.827 B39n 2003 : Bedbury, Scott.
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|
|
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury w
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
658.827 B467b 2009 : Beverland, Michael.
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|
|
Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
Axe 2nd Floor Stacks:Available
|
|
2009
|
|
658.827 B468 2003
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|
|
Beyond branding / edited by Nicholas Ind.
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
658.827 C761o 2008 : Conley, Lucas.
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|
|
OBD : the illusion of business and the business of illusion / Lucas Conley.
Axe 2nd Floor Stacks:Available
|
|
2008
|
|
658.827 C897i 2003 : Cullen, Cheryl Dangel.
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|
|
Identity solutions : how to create effective brands with letterheads, logos and business cards / Cher
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
658.827 D912p 2005 : Duncan, Tom
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|
|
Principles of advertising & IMC / Tom Duncan.
Axe 2nd Floor Stacks:Available
|
|
2005
|
|
658.827 F574p : Fitzell, Philip B.
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|
|
Private labels : store brands & generic products / Philip B. Fitzell.
Axe 2nd Floor Stacks:Available
|
|
1982
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|
658.827 F854p 2003 : Franklin, Talcott J.
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|
Protecting the brand / Talcott J. Franklin.
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
658.827 G319d 2008 : Gernsheimer, Jack.
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|
|
Designing logos : the process of creating symbols that endure / Jack Gernsheimer.
KTC Book Collection:Available
|
|
2008
|
|
658.827 G329b 2008 : Gerzema, John,
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|
|
The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; f
Axe 2nd Floor Stacks:Available
|
|
2008
|
|
658.827 G535e : Gobe, Marc.
|
|
|
Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobe.
Axe 2nd Floor Stacks:Available
|
|
2001
|
|
658.827 G535e 2009 : Gobe, Marc.
|
|
|
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe.
Axe 2nd Floor Stacks:Available
|
|
2009
|
|
658.827 G794g 2014 : Gray, Rob,
|
|
|
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoi
Axe 2nd Floor Stacks:Available
|
|
2014
|
|
658.827 H125b 2003 : Haig, Matt.
|
|
|
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
658.827 In4b 2020 : Ingrassia, Lawrence,
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|
|
Billion dollar brand club : how Dollar Shave Club, Warby Park, and other disruptors are remaking what
Axe 2nd Floor Stacks:Available
|
|
2020
|
|
658.827 K132b : Kania, Deborah,
|
|
|
Branding.com : online branding for marketing success / Deborah Kania.
Axe 2nd Floor Stacks:Available
|
|
2001
|
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