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Author
Vandermerwe, Sandra.
Title
Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe.
Imprint
Naperville, Ill. : Nicholas Brealey Publishing, 1999.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.812 V284c
---
Available
Description
xvi, 296 p. ; 24 cm.
Bibliography
Includes bibliographical references (p. 277-288) and index.
Subject
Customer services.
Target marketing.
Capitalism.
ISBN
1857882415
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