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Author
Conley, Lucas.
Title
OBD : the illusion of business and the business of illusion / Lucas Conley.
Imprint
New York : PublicAffairs, 2008.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 C761o 2008
---
Available
Description
230 p. ; 22 cm.
Bibliography
Includes bibliographical references and index.
Subject
Brand name products.
Branding (Marketing)
Branding (Marketing) -- Social aspects.
ISBN
1586484680 (hbk.)
9781586484682 (hbk.)
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