658.827 Sch76d : Schrubbe-Potts, Emily.
Designing brands : market success through graphic distinction / Emily Schrubbe-Potts.
Axe 2nd Floor Stacks:Available
2000
658.827 V26g 2003 : Van Gelder, Sicco,
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Ge
Axe 2nd Floor Stacks:Available
2003
658.827 V688m : Vigon, Jay.
Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard S
Axe 2nd Floor Stacks:Available
1986
658.827 Z13d : Zaichkowsky, Judith Lynne,
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /
Axe 2nd Floor Stacks:Available
1995
658.83 Aa41m 1990 : Aaker, David A.
Marketing research / David A. Aaker, George S. Day.
Axe 2nd Floor Stacks:Available
1990
658.83 B416m : Bellenger, Danny N.,
Marketing research : a management information approach / Danny N. Bellenger and Barnett A. Greenberg.
Axe 2nd Floor Stacks:Available
1978
658.83 B537e 2004 : Birn, Robin J.
The effective use of market research : how to drive and focus better business decisions / Robin J. Bi
Axe 2nd Floor Stacks:Available
2004
658.83 B568c : Blackwell, Roger D.
Cases in consumer behavior / [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat.
Axe 2nd Floor Stacks:Available
1969
658.83 B611s : Blankenship, Albert Breneman,
State-of-the-art marketing research / A. B. Blankenship, George Edward Breen.
Axe 2nd Floor Stacks:Available
1993
658.83 B611s 1998 : Blankenship, Albert Breneman,
State of the art marketing research / A. B. Blankenship, George Edward Breen, Alan Dutka.
Axe 2nd Floor Stacks:Available
1998
658.83 B722q 2004
Questionnaire design : how to plan, structure and write survey material for effective market research
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2004
Questionnaire design : how to plan, structure and write survey material for effective market research
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2004
658.83 C134m 2004 : Callingham, Martin.
Market intelligence : how and why organizations use market research / Martin Callingham.
Axe 2nd Floor Stacks:Available
2004
658.83 D492
Developing a market orientation / Rohit Deshpande, editor.
Axe 2nd Floor Stacks:Available
1999
658.83 D587m : Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Axe 2nd Floor Stacks:Available
1994
658.83 D587m 1990 : Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Axe 2nd Floor Stacks:Available
1990
658.83 D71m 2002 : Doman, Don.
Market research made easy / Don Doman, Dell Dennison, Margaret Doman.
Axe 2nd Floor Stacks:Available
2002
658.83 D71m 2006
Market research made easy / Don Doman, Dell Dennison, Margaret Doman.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2006
Market research made easy / Don Doman, Dell Dennison, Margaret Doman.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2006
658.83 F229m : Farley, John U.
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
Axe 2nd Floor Stacks:Available
1986
658.83 F8517q : Frank, Ronald Edward,
Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kueh
Axe 2nd Floor Stacks:Available
1962
658.83 F962 2004
Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.
Axe 2nd Floor Stacks:Available
2004
658.83 G659q : Gordon, Wendy,
Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; wi
Axe 2nd Floor Stacks:Available
1988
658.83 G829h 1998 : Greenbaum, Thomas L.
The handbook for focus group research / Thomas L. Greenbaum.
Axe 2nd Floor Stacks:Available
1998
658.83 H123m 2004 : Hague, Paul N.
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
Axe 2nd Floor Stacks:Available
2004
658.83 H153d : Haller, Terry.
Danger, marketing researcher at work / Terry Haller.
Axe 2nd Floor Stacks:Available
1983
658.83 H191 2006
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Mar
Axe 2nd Floor Stacks:Missing
2006
658.83 H834t : Howard, John A.
The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth.
Axe 2nd Floor Stacks:Available
1969
658.83 L511i : Lee, Donald D.,
Industrial marketing research, techniques & practices / Donald D. Lee.
Axe 2nd Floor Stacks:Available
1978
658.83 L963m3 : Luck, David Johnston.
Marketing research [by] David J. Luck, Hugh G. Wales [and] Donald A. Taylor.
Axe 2nd Floor Stacks:Available
1970
658.83 M242m : McQuarrie, Edward F.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
Axe 2nd Floor Stacks:Available
1996
658.83 M34D6r
The marketing research guide / Robert E. Stevens ... [et al.].
Axe 2nd Floor Stacks:Available
1997
658.83 P442m : Peterson, Robert A.
Marketing research / Robert A. Peterson.
Axe 2nd Floor Stacks:Available
1982
658.83 P81p : Pope, Jeffrey L.
Practical marketing research / Jeffrey L. Pope.
Axe 2nd Floor Stacks:Available
1993
658.83 P936n
New products marketing, by the editors of Printers' ink.
Axe 2nd Floor Stacks:Available
1964
658.83 R227m
Readings in market research / edited by Keith K. Cox.
Axe 2nd Floor Stacks:Available
1967
658.83 R311c
Research in consumer behavior / edited by David T. Kollat, Roger D. Blackwell [and] James F. Engel.
Axe 2nd Floor Stacks:Available
1970
658.83 R548i : Robertson, Thomas S.
Innovative behavior and communication [by] Thomas S. Robertson.
Axe 2nd Floor Stacks:Available
1971
658.83 Se69
Servicescapes : the concept of place in contemporary markets / John F. Sherry, Jr., editor.
Axe 2nd Floor Stacks:Available
1998
658.83 T822m : Tull, Donald S.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Axe 2nd Floor Stacks:Available
1987
658.83 T822s : Tull, Donald S.
Survey research: a decisional approach [by] Donald S. Tull [and] Gerald S. Albaum.
Axe 2nd Floor Stacks:Available
1973
658.83 W927m 2007
Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2007
Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2007
658.834 Al15o 1993 : Albrecht, Karl,
The only thing that matters : bringing the power of the customer into the center of your business / K
Axe 2nd Floor Stacks:Available
1993
658.834 F835c : Foxall, G. R.
Consumer behaviour : a practical guide / Gordon R. Foxall.
Axe 2nd Floor Stacks:Available
1980
658.834 J159b : Jacoby, Jacob.
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Axe 2nd Floor Stacks:Available
1978
658.834 K452c : Kerby, Joe Kent.
Consumer behavior; conceptual foundations.
Axe 2nd Floor Stacks:Available
1975
658.834 L329n : Larson, Erik.
The naked consumer : how our private lives become public commodities / Erik Larson.
KTC Book Collection:Available
1992
658.834 L645b 2008 : Lindstrom, Martin,
Buy ology : truth and lies about why we buy / Martin Lindstrom.
Axe 2nd Floor Stacks:Available
2008
658.834 P935c : Prince, Melvin.
Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silber
Axe 2nd Floor Stacks:Available
1982
658.834 Ren : Rentel, Ron.
Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Ro
Pittsburg 2nd Fl Non-Fiction:Available
2007
658.834 T862n 2006 : Turow, Joseph.
Niche envy : marketing discrimination in the digital age / Joseph Turow.
Axe 2nd Floor Stacks:Available
2006
658.834 Un2w 2000 : Underhill, Paco.
Why we buy : the science of shopping / Paco Underhill.
Axe 2nd Floor Stacks:Available
2000
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