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658.812 V471a : Vavra, Terry G.
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Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
Axe 2nd Floor Stacks:Available
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1992
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658.812 V471i : Vavra, Terry G.
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Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and
Axe 2nd Floor Stacks:Available
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1997
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658.812 W587c : Whiteley, Richard C.
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The customer-driven company : moving from talk to action / Richard C. Whiteley.
Axe 2nd Floor Stacks:Available
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1991
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658.812 W678i 2005 : Willingham, Ron,
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Integrity service : treat your customers right, watch your business grow / Ron Willingham.
Axe 2nd Floor Stacks:Available
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2005
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658.812 W694o 2005 : Wilson, Jerry R.,
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151 quick ideas to get new customers / by Jerry R. Wilson.
Axe 2nd Floor Stacks:Available
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2005
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658.812 W84l 2005 : Womack, James P.
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Lean solutions : how companies and customers can create value and wealth together / James P. Womack a
Axe 2nd Floor Stacks:Available
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2005
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658.812 Y38y 2009 : Yellin, Emily,
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Your call is (not that) important to us : customer service and what it reveals about our world and ou
Axe 2nd Floor Stacks:Available
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2009
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658.812 Z37d : Zeithaml, Valarie A.
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Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A
Axe 2nd Floor Stacks:Available
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1990
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658.8120285 Se93c : Seybold, Patricia B.
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Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B
Axe 2nd Floor Stacks:Available
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1998
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658.816 An23f 2009 : Anderson, Chris,
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Free : the future of a radical price / Chris Anderson.
Axe 2nd Floor Stacks:Available
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2009
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658.816 D864h : Dudick, Thomas S.
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Handbook of product cost estimating and pricing / Thomas S. Dudick.
Axe 2nd Floor Stacks:Available
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1991
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658.816 G295a : Georges, W.
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Analytical contribution accounting : the interface of cost accounting and pricing policy / Walter Geo
Axe 2nd Floor Stacks:Available
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1987
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658.816 G862p 2008 : Gregson, Andrew.
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Pricing strategies for small business / Andrew Gregson.
Axe 2nd Floor Stacks:Available
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2008
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658.816 P173p : Palda, Kristian S.
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Pricing decisions and marketing policy / [by] Kristian S. Palda.
Axe 2nd Floor Stacks:Available
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1971
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658.816 P9305
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Price policies and practices : a source book in readings / [edited by] Donald F. Mulvihill [and] Step
Axe 2nd Floor Stacks:Available
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1967
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658.816 R137s 2010 : Raju, Jagmohan Singh,
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Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitabilit
Axe 2nd Floor Stacks:Available
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2010
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658.816 T798c : Tucker, Spencer A.
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Creative pricing in the printing and allied industries / Spencer A. Tucker.
Axe 2nd Floor Stacks:Available
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1975
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658.816 T798p : Tucker, Spencer A.
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Pricing for higher profit; criteria, methods, applications [by] Spencer A. Tucker.
Axe 2nd Floor Stacks:Available
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1966
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658.82 D252s 2006 : Darr, Asaf.
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Selling technology : the changing shape of sales in an information economy / Asaf Darr.
Axe 2nd Floor Stacks:Available
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2006
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658.82 D922r 2011 : Dunne, Patrick M.
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Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver.
Axe 2nd Floor Stacks:Available
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2009
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658.82 K573p : Kincaid, William M.
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Promotion : products, services, and ideas / William M. Kincaid, Jr.
Axe 2nd Floor Stacks:Available
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|
1981
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658.82 Sh62p, 1993 : Shimp, Terence A.
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Promotion management & marketing communications / Terence A. Shimp.
Axe 2nd Floor Stacks:Available
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|
1993
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658.823 Sa14p : Sacharow, Stanley.
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The package as a marketing tool / Stanley Sacharow.
Axe 2nd Floor Stacks:Available
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1982
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658.827 Ad19b 2007 : Adamson, Allen P.
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Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Axe 2nd Floor Stacks:Available
|
|
2007
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658.827 B39n 2003 : Bedbury, Scott.
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A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury w
Axe 2nd Floor Stacks:Available
|
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2003
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658.827 B467b 2009 : Beverland, Michael.
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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
Axe 2nd Floor Stacks:Available
|
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2009
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658.827 B468 2003
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Beyond branding / edited by Nicholas Ind.
Axe 2nd Floor Stacks:Available
|
|
2003
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658.827 C761o 2008 : Conley, Lucas.
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OBD : the illusion of business and the business of illusion / Lucas Conley.
Axe 2nd Floor Stacks:Available
|
|
2008
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658.827 C897i 2003 : Cullen, Cheryl Dangel.
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Identity solutions : how to create effective brands with letterheads, logos and business cards / Cher
Axe 2nd Floor Stacks:Available
|
|
2003
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658.827 D912p 2005 : Duncan, Tom
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Principles of advertising & IMC / Tom Duncan.
Axe 2nd Floor Stacks:Available
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2005
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658.827 F574p : Fitzell, Philip B.
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Private labels : store brands & generic products / Philip B. Fitzell.
Axe 2nd Floor Stacks:Available
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|
1982
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658.827 F854p 2003 : Franklin, Talcott J.
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Protecting the brand / Talcott J. Franklin.
Axe 2nd Floor Stacks:Available
|
|
2003
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658.827 G319d 2008 : Gernsheimer, Jack.
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Designing logos : the process of creating symbols that endure / Jack Gernsheimer.
KTC Book Collection:Available
|
|
2008
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658.827 G329b 2008 : Gerzema, John,
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The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; f
Axe 2nd Floor Stacks:Available
|
|
2008
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|
658.827 G535e : Gobe, Marc.
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|
Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobe.
Axe 2nd Floor Stacks:Available
|
|
2001
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|
|
658.827 G535e 2009 : Gobe, Marc.
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|
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe.
Axe 2nd Floor Stacks:Available
|
|
2009
|
|
|
658.827 G794g 2014 : Gray, Rob,
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|
|
|
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoi
Axe 2nd Floor Stacks:Available
|
|
2014
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|
|
658.827 H125b 2003 : Haig, Matt.
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|
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|
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
|
658.827 In4b 2020 : Ingrassia, Lawrence,
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|
|
|
Billion dollar brand club : how Dollar Shave Club, Warby Park, and other disruptors are remaking what
Axe 2nd Floor Stacks:Available
|
|
2020
|
|
|
658.827 K132b : Kania, Deborah,
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|
|
|
Branding.com : online branding for marketing success / Deborah Kania.
Axe 2nd Floor Stacks:Available
|
|
2001
|
|
|
658.827 K283s 2013 : Keller, Kevin Lane,
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|
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Axe 2nd Floor Stacks:Available
|
|
2013
|
|
|
658.827 K672n
|
|
|
|
No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein.
Axe 2nd Floor Stacks:Available
|
|
1999
|
|
No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein.
Axe 2nd Floor Stacks:Available
|
|
1999
|
|
|
658.827 K842b 2010 : Kornberger, Martin,
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|
|
Brand society : how brands transform management and lifestyle / Martin Kornberger.
Axe 2nd Floor Stacks:Available
|
|
2010
|
|
|
658.827 L638p 2008 : Lincoln, Keith.
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|
|
Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars
Axe 2nd Floor Stacks:Available
|
|
2008
|
|
|
658.827 M333b : Marconi, Joe.
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|
|
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
Axe 2nd Floor Stacks:Available
|
|
2000
|
|
|
658.827 M623b 2012 : Millman, Debbie.
|
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|
|
Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Mil
Axe 2nd Floor Stacks:Available
|
|
2012
|
|
|
658.827 Sch76d : Schrubbe-Potts, Emily.
|
|
|
|
Designing brands : market success through graphic distinction / Emily Schrubbe-Potts.
Axe 2nd Floor Stacks:Available
|
|
2000
|
|
|
658.827 V26g 2003 : Van Gelder, Sicco,
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|
|
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Ge
Axe 2nd Floor Stacks:Available
|
|
2003
|
|
|
658.827 V688m : Vigon, Jay.
|
|
|
|
Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard S
Axe 2nd Floor Stacks:Available
|
|
1986
|
|
|
658.827 Z13d : Zaichkowsky, Judith Lynne,
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|
|
|
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /
Axe 2nd Floor Stacks:Available
|
|
1995
|
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