658.816 P9305
Price policies and practices : a source book in readings / [edited by] Donald F. Mulvihill [and] Step
Axe 2nd Floor Stacks:Available
1967
658.816 R137s 2010 : Raju, Jagmohan Singh,
Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitabilit
Axe 2nd Floor Stacks:Available
2010
658.816 T798c : Tucker, Spencer A.
Creative pricing in the printing and allied industries / Spencer A. Tucker.
Axe 2nd Floor Stacks:Available
1975
658.816 T798p : Tucker, Spencer A.
Pricing for higher profit; criteria, methods, applications [by] Spencer A. Tucker.
Axe 2nd Floor Stacks:Available
1966
658.82 D252s 2006 : Darr, Asaf.
Selling technology : the changing shape of sales in an information economy / Asaf Darr.
Axe 2nd Floor Stacks:Available
2006
658.82 D922r 2011 : Dunne, Patrick M.
Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver.
Axe 2nd Floor Stacks:Available
2009
658.82 K573p : Kincaid, William M.
Promotion : products, services, and ideas / William M. Kincaid, Jr.
Axe 2nd Floor Stacks:Available
1981
658.82 Sh62p, 1993 : Shimp, Terence A.
Promotion management & marketing communications / Terence A. Shimp.
Axe 2nd Floor Stacks:Available
1993
658.823 Sa14p : Sacharow, Stanley.
The package as a marketing tool / Stanley Sacharow.
Axe 2nd Floor Stacks:Available
1982
658.827 Ad19b 2007 : Adamson, Allen P.
Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson.
Axe 2nd Floor Stacks:Available
2007
658.827 B39n 2003 : Bedbury, Scott.
A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury w
Axe 2nd Floor Stacks:Available
2003
658.827 B467b 2009 : Beverland, Michael.
Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
Axe 2nd Floor Stacks:Available
2009
658.827 B468 2003
Beyond branding / edited by Nicholas Ind.
Axe 2nd Floor Stacks:Available
2003
658.827 C761o 2008 : Conley, Lucas.
OBD : the illusion of business and the business of illusion / Lucas Conley.
Axe 2nd Floor Stacks:Available
2008
658.827 C897i 2003 : Cullen, Cheryl Dangel.
Identity solutions : how to create effective brands with letterheads, logos and business cards / Cher
Axe 2nd Floor Stacks:Available
2003
658.827 D912p 2005 : Duncan, Tom
Principles of advertising & IMC / Tom Duncan.
Axe 2nd Floor Stacks:Available
2005
658.827 F574p : Fitzell, Philip B.
Private labels : store brands & generic products / Philip B. Fitzell.
Axe 2nd Floor Stacks:Available
1982
658.827 F854p 2003 : Franklin, Talcott J.
Protecting the brand / Talcott J. Franklin.
Axe 2nd Floor Stacks:Available
2003
658.827 G319d 2008 : Gernsheimer, Jack.
Designing logos : the process of creating symbols that endure / Jack Gernsheimer.
KTC Book Collection:Available
2008
658.827 G329b 2008 : Gerzema, John,
The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; f
Axe 2nd Floor Stacks:Available
2008
658.827 G535e : Gobe, Marc.
Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobe.
Axe 2nd Floor Stacks:Available
2001
658.827 G535e 2009 : Gobe, Marc.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe.
Axe 2nd Floor Stacks:Available
2009
658.827 G794g 2014 : Gray, Rob,
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoi
Axe 2nd Floor Stacks:Available
2014
658.827 H125b 2003 : Haig, Matt.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Axe 2nd Floor Stacks:Available
2003
658.827 In4b 2020 : Ingrassia, Lawrence,
Billion dollar brand club : how Dollar Shave Club, Warby Park, and other disruptors are remaking what
Axe 2nd Floor Stacks:Available
2020
658.827 K132b : Kania, Deborah,
Branding.com : online branding for marketing success / Deborah Kania.
Axe 2nd Floor Stacks:Available
2001
658.827 K283s 2013 : Keller, Kevin Lane,
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Axe 2nd Floor Stacks:Available
2013
658.827 K672n
No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein.
Axe 2nd Floor Stacks:Available
1999
No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein.
Axe 2nd Floor Stacks:Available
1999
658.827 K842b 2010 : Kornberger, Martin,
Brand society : how brands transform management and lifestyle / Martin Kornberger.
Axe 2nd Floor Stacks:Available
2010
658.827 L638p 2008 : Lincoln, Keith.
Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars
Axe 2nd Floor Stacks:Available
2008
658.827 M333b : Marconi, Joe.
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
Axe 2nd Floor Stacks:Available
2000
658.827 M623b 2012 : Millman, Debbie.
Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Mil
Axe 2nd Floor Stacks:Available
2012
658.827 Sch76d : Schrubbe-Potts, Emily.
Designing brands : market success through graphic distinction / Emily Schrubbe-Potts.
Axe 2nd Floor Stacks:Available
2000
658.827 V26g 2003 : Van Gelder, Sicco,
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Ge
Axe 2nd Floor Stacks:Available
2003
658.827 V688m : Vigon, Jay.
Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard S
Axe 2nd Floor Stacks:Available
1986
658.827 Z13d : Zaichkowsky, Judith Lynne,
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /
Axe 2nd Floor Stacks:Available
1995
658.83 Aa41m 1990 : Aaker, David A.
Marketing research / David A. Aaker, George S. Day.
Axe 2nd Floor Stacks:Available
1990
658.83 B416m : Bellenger, Danny N.,
Marketing research : a management information approach / Danny N. Bellenger and Barnett A. Greenberg.
Axe 2nd Floor Stacks:Available
1978
658.83 B537e 2004 : Birn, Robin J.
The effective use of market research : how to drive and focus better business decisions / Robin J. Bi
Axe 2nd Floor Stacks:Available
2004
658.83 B568c : Blackwell, Roger D.
Cases in consumer behavior / [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat.
Axe 2nd Floor Stacks:Available
1969
658.83 B611s : Blankenship, Albert Breneman,
State-of-the-art marketing research / A. B. Blankenship, George Edward Breen.
Axe 2nd Floor Stacks:Available
1993
658.83 B611s 1998 : Blankenship, Albert Breneman,
State of the art marketing research / A. B. Blankenship, George Edward Breen, Alan Dutka.
Axe 2nd Floor Stacks:Available
1998
658.83 B722q 2004
Questionnaire design : how to plan, structure and write survey material for effective market research
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2004
Questionnaire design : how to plan, structure and write survey material for effective market research
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2004
658.83 C134m 2004 : Callingham, Martin.
Market intelligence : how and why organizations use market research / Martin Callingham.
Axe 2nd Floor Stacks:Available
2004
658.83 D492
Developing a market orientation / Rohit Deshpande, editor.
Axe 2nd Floor Stacks:Available
1999
658.83 D587m : Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Axe 2nd Floor Stacks:Available
1994
658.83 D587m 1990 : Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Axe 2nd Floor Stacks:Available
1990
658.83 D71m 2002 : Doman, Don.
Market research made easy / Don Doman, Dell Dennison, Margaret Doman.
Axe 2nd Floor Stacks:Available
2002
658.83 D71m 2006
Market research made easy / Don Doman, Dell Dennison, Margaret Doman.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2006
Market research made easy / Don Doman, Dell Dennison, Margaret Doman.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2006
658.83 F229m : Farley, John U.
Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann.
Axe 2nd Floor Stacks:Available
1986
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