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Mark   Media Year
658.827 C761o 2008 : Conley, Lucas.     
      OBD : the illusion of business and the business of illusion / Lucas Conley. Axe 2nd Floor Stacks:Available   Print Material 2008
658.827 C897i 2003 : Cullen, Cheryl Dangel.     
      Identity solutions : how to create effective brands with letterheads, logos and business cards / Cher Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 D912p 2005 : Duncan, Tom     
      Principles of advertising & IMC / Tom Duncan. Axe 2nd Floor Stacks:Available   Print Material 2005
658.827 F574p : Fitzell, Philip B.     
      Private labels : store brands & generic products / Philip B. Fitzell. Axe 2nd Floor Stacks:Available   Print Material 1982
658.827 F854p 2003 : Franklin, Talcott J.     
      Protecting the brand / Talcott J. Franklin. Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 G319d 2008 : Gernsheimer, Jack.     
      Designing logos : the process of creating symbols that endure / Jack Gernsheimer. KTC Book Collection:Available   Print Material 2008
658.827 G329b 2008 : Gerzema, John,     
      The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; f Axe 2nd Floor Stacks:Available   Print Material 2008
658.827 G535e : Gobe, Marc.     
      Emotional branding ; the new paradigm for connecting brands to people / by Marc Gobe. Axe 2nd Floor Stacks:Available   Print Material 2001
658.827 G535e 2009 : Gobe, Marc.     
      Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe. Axe 2nd Floor Stacks:Available   Print Material 2009
658.827 G794g 2014 : Gray, Rob,     
      Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoi Axe 2nd Floor Stacks:Available   Print Material 2014
658.827 H125b 2003 : Haig, Matt.     
      Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 In4b 2020 : Ingrassia, Lawrence,     
      Billion dollar brand club : how Dollar Shave Club, Warby Park, and other disruptors are remaking what Axe 2nd Floor Stacks:Available   Print Material 2020
658.827 K132b : Kania, Deborah,     
      Branding.com : online branding for marketing success / Deborah Kania. Axe 2nd Floor Stacks:Available   Print Material 2001
658.827 K283s 2013 : Keller, Kevin Lane,     
      Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. Axe 2nd Floor Stacks:Available   Print Material 2013
658.827 K672n    
      No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein. Axe 2nd Floor Stacks:Available   Print Material 1999
      No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein. Axe 2nd Floor Stacks:Available   Print Material 1999
658.827 K842b 2010 : Kornberger, Martin,     
      Brand society : how brands transform management and lifestyle / Martin Kornberger. Axe 2nd Floor Stacks:Available   Print Material 2010
658.827 L638p 2008 : Lincoln, Keith.     
      Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Axe 2nd Floor Stacks:Available   Print Material 2008
658.827 M333b : Marconi, Joe.     
      The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. Axe 2nd Floor Stacks:Available   Print Material 2000
658.827 M623b 2012 : Millman, Debbie.     
      Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Mil Axe 2nd Floor Stacks:Available   Print Material 2012
658.827 Sch76d : Schrubbe-Potts, Emily.     
      Designing brands : market success through graphic distinction / Emily Schrubbe-Potts. Axe 2nd Floor Stacks:Available   Print Material 2000
658.827 V26g 2003 : Van Gelder, Sicco,     
      Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Ge Axe 2nd Floor Stacks:Available   Print Material 2003
658.827 V688m : Vigon, Jay.     
      Marks : new directions in logo design / by Jay Vigon ; designed and edited by Jay Vigon and Richard S Axe 2nd Floor Stacks:Available   Print Material 1986
658.827 Z13d : Zaichkowsky, Judith Lynne,     
      Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Axe 2nd Floor Stacks:Available   Print Material 1995
658.83 Aa41m 1990 : Aaker, David A.     
      Marketing research / David A. Aaker, George S. Day. Axe 2nd Floor Stacks:Available   Print Material 1990
658.83 B416m : Bellenger, Danny N.,     
      Marketing research : a management information approach / Danny N. Bellenger and Barnett A. Greenberg. Axe 2nd Floor Stacks:Available   Print Material 1978
658.83 B537e 2004 : Birn, Robin J.     
      The effective use of market research : how to drive and focus better business decisions / Robin J. Bi Axe 2nd Floor Stacks:Available   Print Material 2004
658.83 B568c : Blackwell, Roger D.     
      Cases in consumer behavior / [by] Roger D. Blackwell, James F. Engel [and] David T. Kollat. Axe 2nd Floor Stacks:Available   Print Material 1969
658.83 B611s : Blankenship, Albert Breneman,     
      State-of-the-art marketing research / A. B. Blankenship, George Edward Breen. Axe 2nd Floor Stacks:Available   Print Material 1993
658.83 B611s 1998 : Blankenship, Albert Breneman,     
      State of the art marketing research / A. B. Blankenship, George Edward Breen, Alan Dutka. Axe 2nd Floor Stacks:Available   Print Material 1998
658.83 B722q 2004    
      Questionnaire design : how to plan, structure and write survey material for effective market research Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available   Music Sound 2004
      Questionnaire design : how to plan, structure and write survey material for effective market research Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available   Music Sound 2004
658.83 C134m 2004 : Callingham, Martin.     
      Market intelligence : how and why organizations use market research / Martin Callingham. Axe 2nd Floor Stacks:Available   Print Material 2004
658.83 D492      
      Developing a market orientation / Rohit Deshpande, editor. Axe 2nd Floor Stacks:Available   Print Material 1999
658.83 D587m : Dillon, William R.     
      Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. Axe 2nd Floor Stacks:Available   Print Material 1994
658.83 D587m 1990 : Dillon, William R.     
      Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. Axe 2nd Floor Stacks:Available   Print Material 1990
658.83 D71m 2002 : Doman, Don.     
      Market research made easy / Don Doman, Dell Dennison, Margaret Doman. Axe 2nd Floor Stacks:Available   Print Material 2002
658.83 D71m 2006    
      Market research made easy / Don Doman, Dell Dennison, Margaret Doman. Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available   Music Sound 2006
      Market research made easy / Don Doman, Dell Dennison, Margaret Doman. Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available   Music Sound 2006
658.83 F229m : Farley, John U.     
      Meta-analysis in marketing : generalization of response models / John U. Farley, Donald R. Lehmann. Axe 2nd Floor Stacks:Available   Print Material 1986
658.83 F8517q : Frank, Ronald Edward,     
      Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kueh Axe 2nd Floor Stacks:Available   Print Material 1962
658.83 F962 2004      
      Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank. Axe 2nd Floor Stacks:Available   Print Material 2004
658.83 G659q : Gordon, Wendy,     
      Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; wi Axe 2nd Floor Stacks:Available   Print Material 1988
658.83 G829h 1998 : Greenbaum, Thomas L.     
      The handbook for focus group research / Thomas L. Greenbaum. Axe 2nd Floor Stacks:Available   Print Material 1998
658.83 H123m 2004 : Hague, Paul N.     
      Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. Axe 2nd Floor Stacks:Available   Print Material 2004
658.83 H153d : Haller, Terry.     
      Danger, marketing researcher at work / Terry Haller. Axe 2nd Floor Stacks:Available   Print Material 1983
658.83 H191 2006      
      The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Mar Axe 2nd Floor Stacks:Missing   Print Material 2006
658.83 H834t : Howard, John A.     
      The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth. Axe 2nd Floor Stacks:Available   Print Material 1969
658.83 L511i : Lee, Donald D.,     
      Industrial marketing research, techniques & practices / Donald D. Lee. Axe 2nd Floor Stacks:Available   Print Material 1978
658.83 L963m3 : Luck, David Johnston.     
      Marketing research [by] David J. Luck, Hugh G. Wales [and] Donald A. Taylor. Axe 2nd Floor Stacks:Available   Print Material 1970
658.83 M242m : McQuarrie, Edward F.     
      The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. Axe 2nd Floor Stacks:Available   Print Material 1996
658.83 M34D6r      
      The marketing research guide / Robert E. Stevens ... [et al.]. Axe 2nd Floor Stacks:Available   Print Material 1997
658.83 P442m : Peterson, Robert A.     
      Marketing research / Robert A. Peterson. Axe 2nd Floor Stacks:Available   Print Material 1982
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