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Author
Dillon, William R.
Title
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Imprint
Homewood, IL : Irwin, c1990.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.83 D587m 1990
---
Available
Edition
2nd ed.
Description
xxiv, 853 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Subject
Marketing research.
Added Author
Madden, Thomas J.
Firtle, Neil H.
ISBN
0256079773
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