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Title |
Practical marketing research / Jeffrey L. Pope. |
|
Imprint |
New York, N.Y. : AMACOM, c1993. |
|
Edition |
New, updated ed. |
Description |
x, 325 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Marketing research.
|
ISBN |
0814450865 : $32.95 |
|