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Print Material
Author Robertson, Thomas S.

Title Innovative behavior and communication [by] Thomas S. Robertson.

Imprint New York, Holt, Rinehart and Winston [1971]

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.83 R548i    ---  Available
Description xiv, 331 p. illus. 24 cm.
Series Editors' series in marketing
Bibliography Bibliography: p. 295-320.
Subject Marketing.
Diffusion of innovations.
New products.
ISBN 0030791057

 
    
Available items only