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Author
Jacoby, Jacob.
Title
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Imprint
New York : Wiley, c1978.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.834 J159b
---
Available
Description
xiv, 157 p. : ill. ; 22 cm.
Series
Wiley series on marketing management
Note
"A Ronald Press publication."
Includes indexes.
Bibliography
Bibliography: p. 121-149.
Subject
Brand choice.
Added Author
Chestnut, Robert W.
ISBN
0471028452
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