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Title |
Consumer behavior : theory and practice / C. Glenn Walters. |
|
Imprint |
Homewood, Ill. : R. D. Irwin, 1978. |
|
Edition |
3d ed. |
Description |
xvi, 608 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and indexes. |
Subject |
Consumers.
|
ISBN |
0256019991 |
|