Edition |
2nd ed. |
Description |
xvi, 346 p. : ill. ; 24 cm. |
Note |
Includes index. |
Contents |
Why teens are important consumers -- Teens, products, and brands -- Teens and media -- Teen activities and interests -- Teen trends and social hierarchy -- Teens and music -- Power of celebrity -- Teen values -- Essence of being teen -- Teen life : home, play, school -- Advertising and promoting to teens -- Researching teens. |
Subject |
Consumer behavior.
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Teenage consumers.
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Marketing.
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Advertising.
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ISBN |
1885070209 |
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