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Mark   Media Year
658.83 F8517q : Frank, Ronald Edward,     
      Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kueh Axe 2nd Floor Stacks:Available   Print Material 1962
658.83 F962 2004      
      Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank. Axe 2nd Floor Stacks:Available   Print Material 2004
658.83 G659q : Gordon, Wendy,     
      Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; wi Axe 2nd Floor Stacks:Available   Print Material 1988
658.83 G829h 1998 : Greenbaum, Thomas L.     
      The handbook for focus group research / Thomas L. Greenbaum. Axe 2nd Floor Stacks:Available   Print Material 1998
658.83 H123m 2004 : Hague, Paul N.     
      Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. Axe 2nd Floor Stacks:Available   Print Material 2004
658.83 H153d : Haller, Terry.     
      Danger, marketing researcher at work / Terry Haller. Axe 2nd Floor Stacks:Available   Print Material 1983
658.83 H191 2006      
      The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Mar Axe 2nd Floor Stacks:Available   Print Material 2006
658.83 H834t : Howard, John A.     
      The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth. Axe 2nd Floor Stacks:Available   Print Material 1969
658.83 L511i : Lee, Donald D.,     
      Industrial marketing research, techniques & practices / Donald D. Lee. Axe 2nd Floor Stacks:Available   Print Material 1978
658.83 L963m3 : Luck, David Johnston.     
      Marketing research [by] David J. Luck, Hugh G. Wales [and] Donald A. Taylor. Axe 2nd Floor Stacks:Available   Print Material 1970
658.83 M242m : McQuarrie, Edward F.     
      The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. Axe 2nd Floor Stacks:Available   Print Material 1996
658.83 M34D6r      
      The marketing research guide / Robert E. Stevens ... [et al.]. Axe 2nd Floor Stacks:Available   Print Material 1997
658.83 P442m : Peterson, Robert A.     
      Marketing research / Robert A. Peterson. Axe 2nd Floor Stacks:Available   Print Material 1982
658.83 P81p : Pope, Jeffrey L.     
      Practical marketing research / Jeffrey L. Pope. Axe 2nd Floor Stacks:Available   Print Material 1993
658.83 P936n      
      New products marketing, by the editors of Printers' ink. Axe 2nd Floor Stacks:Available   Print Material 1964
658.83 R227m      
      Readings in market research / edited by Keith K. Cox. Axe 2nd Floor Stacks:Available   Print Material 1967
658.83 R311c      
      Research in consumer behavior / edited by David T. Kollat, Roger D. Blackwell [and] James F. Engel. Axe 2nd Floor Stacks:Available   Print Material 1970
658.83 R548i : Robertson, Thomas S.     
      Innovative behavior and communication [by] Thomas S. Robertson. Axe 2nd Floor Stacks:Available   Print Material 1971
658.83 Se69      
      Servicescapes : the concept of place in contemporary markets / John F. Sherry, Jr., editor. Axe 2nd Floor Stacks:Available   Print Material 1998
658.83 T822m : Tull, Donald S.     
      Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. Axe 2nd Floor Stacks:Available   Print Material 1987
658.83 T822s : Tull, Donald S.     
      Survey research: a decisional approach [by] Donald S. Tull [and] Gerald S. Albaum. Axe 2nd Floor Stacks:Available   Print Material 1973
658.83 W927m 2007    
      Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. Axe 2nd Floor Stacks:Available, Axe Compact Discs 2nd Floor:Available   Print Material 2007
      Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. Axe 2nd Floor Stacks:Available, Axe Compact Discs 2nd Floor:Available   Print Material 2007
658.834 Al15o 1993 : Albrecht, Karl,     
      The only thing that matters : bringing the power of the customer into the center of your business / K Axe 2nd Floor Stacks:Available   Print Material 1993
658.834 Cra 2001 : Crawford, Frederick A.     
      The myth of excellence : why great companies never try to be the best at everything / Frederick A. C FSCC Non-Fiction:Available   Print Material 2001
658.834 F835c : Foxall, G. R.     
      Consumer behaviour : a practical guide / Gordon R. Foxall. Axe 2nd Floor Stacks:Available   Print Material 1980
658.834 J159b : Jacoby, Jacob.     
      Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut. Axe 2nd Floor Stacks:Available   Print Material 1978
658.834 K452c : Kerby, Joe Kent.     
      Consumer behavior; conceptual foundations. Axe 2nd Floor Stacks:Available   Print Material 1975
658.834 L329n : Larson, Erik.     
      The naked consumer : how our private lives become public commodities / Erik Larson. KTC Book Collection:Available   Print Material 1992
658.834 L645b 2008 : Lindstrom, Martin,     
      Buy ology : truth and lies about why we buy / Martin Lindstrom. Axe 2nd Floor Stacks:Available, FSCC Non-Fiction:Available   Print Material 2008
658.834 L6456b 2008 : Lindstrom, Martin,     
      Buy ology : truth and lies about why we buy / Martin Lindstrom. Axe 2nd Floor Stacks:Available, FSCC Non-Fiction:Available   Print Material 2008
658.834 P935c : Prince, Melvin.     
      Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silber Axe 2nd Floor Stacks:Available   Print Material 1982
658.834 Ren : Rentel, Ron.     
      Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Ro Pittsburg 2nd Fl Non-Fiction:Available   Print Material 2007
658.834 T862n 2006 : Turow, Joseph.     
      Niche envy : marketing discrimination in the digital age / Joseph Turow. Axe 2nd Floor Stacks:Available   Print Material 2006
658.834 Un2w 2000 : Underhill, Paco.     
      Why we buy : the science of shopping / Paco Underhill. Axe 2nd Floor Stacks:Available   Print Material 2000
658.834 Und : Underhill, Paco.     
      Why we buy : the science of shopping / Paco Underhill. Pittsburg 2nd Fl Non-Fiction:Available   Print Material 2009
658.834 W171c3 : Walters, C. Glenn     
      Consumer behavior : theory and practice / C. Glenn Walters. Axe 2nd Floor Stacks:Available   Print Material 1978
658.834 W288c : Wasson, Chester R.     
      Consumer behavior : a managerial viewpoint / Chester R. Wasson. Axe 2nd Floor Stacks:Available   Print Material 1975
658.834 W723s : Windham, Laurie.     
      The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers / Laurie Wind Axe 2nd Floor Stacks:Available   Print Material 2000
658.83408 M542t : Mergenhagen, Paula Marie.     
      Targeting transitions : marketing to consumers during life changes / Paula Mergenhagen. Axe 2nd Floor Stacks:Available   Print Material 1995
658.834082 B814b 2006 : Brown, Mary,     
      Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn Axe 2nd Floor Stacks:Available   Print Material 2006
658.834082 J634d 2004 : Johnson, Lisa,     
      Don't think pink : what really makes women buy-- and how to increase your share of this crucial marke Axe 2nd Floor Stacks:Available   Print Material 2004
658.834082 L517s : Leeming, E. Janice.     
      Segmenting the women's market : using niche marketing to understand and meet the diverse needs of tod Axe 2nd Floor Stacks:Available   Print Material 1994
658.834083 L649c 2004 : Linn, Susan.     
      Consuming kids : the hostile takeover of childhood / Susan Linn. Axe 2nd Floor Stacks:Available, Parsons Non-Fiction:Available   Print Material 2004
658.834083 P339b : Pecora, Norma Odom.     
      The business of children's entertainment / Norma Odom Pecora. Axe 2nd Floor Stacks:Available   Print Material 1998
658.834083 Su84k 2003 : Sutherland, Anne,     
      Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens Axe 2nd Floor Stacks:Available   Print Material 2003
658.8340835 Q28b 2003 : Quart, Alissa.     
      Branded : the buying and selling of teenagers / Alissa Quart. Axe 2nd Floor Stacks:Available   Print Material 2003
658.8340835 Z75w : Zollo, Peter.     
      Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. Axe 2nd Floor Stacks:Available   Print Material 1999
658.8340842 L762s 2010 : Livingston, Aiden.     
      The secrets of advertising to Gen Y consumers / Aiden Livingston. Axe 2nd Floor Stacks:Available   Print Material 2010
658.8340951 D659w 2012 : Doctoroff, Tom.     
      What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff. Axe 2nd Floor Stacks:Available   Print Material 2012
658.8342 As71c : Assael, Henry.     
      Consumer behavior and marketing action / Henry Assael. Axe 2nd Floor Stacks:Available   Print Material 1981
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