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Title
Readings in market research / edited by Keith K. Cox.
Imprint
New York : Appleton-Century-Crofts, c1967.
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Axe 2nd Floor Stacks
658.83 R227m
---
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Description
viii, 386 p. : ill. ; 24 cm.
Bibliography
Includes bibliographies.
Subject
Marketing research.
Added Author
Cox, Keith Kohn.
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