658.83 R548i : Robertson, Thomas S.
Innovative behavior and communication [by] Thomas S. Robertson.
Axe 2nd Floor Stacks:Available
1971
658.83 Se69
Servicescapes : the concept of place in contemporary markets / John F. Sherry, Jr., editor.
Axe 2nd Floor Stacks:Available
1998
658.83 T822m : Tull, Donald S.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Axe 2nd Floor Stacks:Available
1987
658.83 T822s : Tull, Donald S.
Survey research: a decisional approach [by] Donald S. Tull [and] Gerald S. Albaum.
Axe 2nd Floor Stacks:Available
1973
658.83 W927m 2007
Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2007
Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon.
Axe 2nd Floor Stacks:Available, Axe Compact Discs 1st Floor:Available
2007
658.834 Al15o 1993 : Albrecht, Karl,
The only thing that matters : bringing the power of the customer into the center of your business / K
Axe 2nd Floor Stacks:Available
1993
658.834 Cra 2001 : Crawford, Frederick A.
The myth of excellence : why great companies never try to be the best at everything / Frederick A. C
FSCC Non-Fiction:Available
2001
658.834 F835c : Foxall, G. R.
Consumer behaviour : a practical guide / Gordon R. Foxall.
Axe 2nd Floor Stacks:Available
1980
658.834 J159b : Jacoby, Jacob.
Brand loyalty : measurement and management / Jacob Jacoby, Robert W. Chestnut.
Axe 2nd Floor Stacks:Available
1978
658.834 K452c : Kerby, Joe Kent.
Consumer behavior; conceptual foundations.
Axe 2nd Floor Stacks:Available
1975
658.834 L329n : Larson, Erik.
The naked consumer : how our private lives become public commodities / Erik Larson.
KTC Book Collection:Available
1992
658.834 L645b 2008 : Lindstrom, Martin,
Buy ology : truth and lies about why we buy / Martin Lindstrom.
Axe 2nd Floor Stacks:Available, FSCC Non-Fiction:Available
2008
658.834 L6456b 2008 : Lindstrom, Martin,
Buy ology : truth and lies about why we buy / Martin Lindstrom.
Axe 2nd Floor Stacks:Available, FSCC Non-Fiction:Available
2008
658.834 P935c : Prince, Melvin.
Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silber
Axe 2nd Floor Stacks:Available
1982
658.834 Ren : Rentel, Ron.
Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace / Ro
Pittsburg 2nd Fl Non-Fiction:Available
2007
658.834 T862n 2006 : Turow, Joseph.
Niche envy : marketing discrimination in the digital age / Joseph Turow.
Axe 2nd Floor Stacks:Available
2006
658.834 Un2w 2000 : Underhill, Paco.
Why we buy : the science of shopping / Paco Underhill.
Axe 2nd Floor Stacks:Available
2000
658.834 Und : Underhill, Paco.
Why we buy : the science of shopping / Paco Underhill.
Pittsburg 2nd Fl Non-Fiction:Available
2009
658.834 W171c3 : Walters, C. Glenn
Consumer behavior : theory and practice / C. Glenn Walters.
Axe 2nd Floor Stacks:Available
1978
658.834 W288c : Wasson, Chester R.
Consumer behavior : a managerial viewpoint / Chester R. Wasson.
Axe 2nd Floor Stacks:Available
1975
658.834 W723s : Windham, Laurie.
The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers / Laurie Wind
Axe 2nd Floor Stacks:Available
2000
658.83408 M542t : Mergenhagen, Paula Marie.
Targeting transitions : marketing to consumers during life changes / Paula Mergenhagen.
Axe 2nd Floor Stacks:Available
1995
658.834082 B814b 2006 : Brown, Mary,
Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn
Axe 2nd Floor Stacks:Available
2006
658.834082 J634d 2004 : Johnson, Lisa,
Don't think pink : what really makes women buy-- and how to increase your share of this crucial marke
Axe 2nd Floor Stacks:Available
2004
658.834082 L517s : Leeming, E. Janice.
Segmenting the women's market : using niche marketing to understand and meet the diverse needs of tod
Axe 2nd Floor Stacks:Available
1994
658.834083 L649c 2004 : Linn, Susan.
Consuming kids : the hostile takeover of childhood / Susan Linn.
Axe 2nd Floor Stacks:Available
2004
658.834083 P339b : Pecora, Norma Odom.
The business of children's entertainment / Norma Odom Pecora.
Axe 2nd Floor Stacks:Available
1998
658.834083 Su84k 2003 : Sutherland, Anne,
Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens
Axe 2nd Floor Stacks:Available
2003
658.8340835 Q28b 2003 : Quart, Alissa.
Branded : the buying and selling of teenagers / Alissa Quart.
Axe 2nd Floor Stacks:Available
2003
658.8340835 Z75w : Zollo, Peter.
Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.
Axe 2nd Floor Stacks:Available
1999
658.8340842 L762s 2010 : Livingston, Aiden.
The secrets of advertising to Gen Y consumers / Aiden Livingston.
Axe 2nd Floor Stacks:Available
2010
658.8340951 D659w 2012 : Doctoroff, Tom.
What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff.
Axe 2nd Floor Stacks:Available
2012
658.8342 As71c : Assael, Henry.
Consumer behavior and marketing action / Henry Assael.
Axe 2nd Floor Stacks:Available
1981
658.8342 B117c 2013 : Babin, Barry J.
CB4 / by Barry Babin, Eric Harris.
Axe 2nd Floor Stacks:Available
2013
658.8342 B62e : Block, Carl E.
Essentials of consumer behavior / Carl E. Block, Kenneth J. Roering.
Axe 2nd Floor Stacks:Available
1976
658.8342 C766
Consumer behavior in theory and in action / edited by Steuart Henderson Britt, with the editorial col
Axe 2nd Floor Stacks:Available
1970
658.8342 En32c 1995 : Engel, James F.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Axe 2nd Floor Stacks:Available
1995
658.8342 F313f : Feather, Frank,
The future consumer / Frank Feather.
Axe 2nd Floor Stacks:Available
1997
658.8342 G622w 2009 : Goodman, Linda,
Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and
Axe 2nd Floor Stacks:Available
2009
658.8342 H198e 2007 : Hansen, Flemming.
Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research
Axe 2nd Floor Stacks:Available
2007
658.8342 H835w 2005 : Howard, Martin.
We know what you want : how they change your mind / Martin Howard.
Axe 2nd Floor Stacks:Available
2005
658.8342 J634m 2006 : Johnson, Lisa,
Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ;
Axe 2nd Floor Stacks:Available
2006
658.8342 K156e : Katona, George,
Essays on behavioral economics / George Katona, with a contribution by James N. Morgan.
Axe 2nd Floor Stacks:Available
1980
658.8342 L262c : Langer, Judith,
Consumers in transition : in-depth investigations of changing lifestyles / Judith Langer.
Axe 2nd Floor Stacks:Available
1982
658.8342 L585s : Lewis, David,
The soul of the new consumer : authenticity-- what we buy and why in the new economy / David Lewis &
Axe 2nd Floor Stacks:Available
2000
658.8342 M233i : McNeal, James U.
An introduction to consumer behavior / [by] James U. McNeal.
Axe 2nd Floor Stacks:Available
1973
658.8342 M334l : Marder, Eric,
The laws of choice : predicting customer behavior / Eric Marder.
Axe 2nd Floor Stacks:Available
1997
658.8342 M381c : Mason, Roger S.
Conspicuous consumption : a study of exceptional consumer behaviour / Roger S. Mason.
Axe 2nd Floor Stacks:Available
1981
658.8342 M589b 2004 : Mikunda, Christian.
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Axe 2nd Floor Stacks:Available
2004
658.8342 M617c 2015 : Miller, Richard K.
Consumer behavior : 2015-2016 / by Richard K. Miller and Kelli Washington.
Axe 2nd Floor Stacks:Available
2015
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