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658.83408 M542t : Mergenhagen, Paula Marie.
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Targeting transitions : marketing to consumers during life changes / Paula Mergenhagen.
Axe 2nd Floor Stacks:Available
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1995
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658.834082 B814b 2006 : Brown, Mary,
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Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn
Axe 2nd Floor Stacks:Available
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2006
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658.834082 J634d 2004 : Johnson, Lisa,
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Don't think pink : what really makes women buy-- and how to increase your share of this crucial marke
Axe 2nd Floor Stacks:Available
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2004
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658.834082 L517s : Leeming, E. Janice.
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Segmenting the women's market : using niche marketing to understand and meet the diverse needs of tod
Axe 2nd Floor Stacks:Available
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1994
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658.834083 L649c 2004 : Linn, Susan.
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Consuming kids : the hostile takeover of childhood / Susan Linn.
Axe 2nd Floor Stacks:Available
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2004
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658.834083 P339b : Pecora, Norma Odom.
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The business of children's entertainment / Norma Odom Pecora.
Axe 2nd Floor Stacks:Available
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1998
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658.834083 Su84k 2003 : Sutherland, Anne,
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Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens
Axe 2nd Floor Stacks:Available
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2003
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658.8340835 Q28b 2003 : Quart, Alissa.
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Branded : the buying and selling of teenagers / Alissa Quart.
Axe 2nd Floor Stacks:Available
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2003
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658.8340835 Z75w : Zollo, Peter.
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Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.
Axe 2nd Floor Stacks:Available
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1999
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658.8340842 L762s 2010 : Livingston, Aiden.
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The secrets of advertising to Gen Y consumers / Aiden Livingston.
Axe 2nd Floor Stacks:Available
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2010
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658.8340951 D659w 2012 : Doctoroff, Tom.
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What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff.
Axe 2nd Floor Stacks:Available
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2012
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658.8342 As71c : Assael, Henry.
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Consumer behavior and marketing action / Henry Assael.
Axe 2nd Floor Stacks:Available
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1981
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658.8342 B117c 2013 : Babin, Barry J.
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CB4 / by Barry Babin, Eric Harris.
Axe 2nd Floor Stacks:Available
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2013
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658.8342 B62e : Block, Carl E.
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Essentials of consumer behavior / Carl E. Block, Kenneth J. Roering.
Axe 2nd Floor Stacks:Available
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1976
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658.8342 C766
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Consumer behavior in theory and in action / edited by Steuart Henderson Britt, with the editorial col
Axe 2nd Floor Stacks:Available
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1970
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658.8342 En32c 1995 : Engel, James F.
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Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Axe 2nd Floor Stacks:Available
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1995
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658.8342 F313f : Feather, Frank,
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The future consumer / Frank Feather.
Axe 2nd Floor Stacks:Available
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1997
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658.8342 G622w 2009 : Goodman, Linda,
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Why customers really buy : uncovering the emotional triggers that drive sales / by Linda Goodman and
Axe 2nd Floor Stacks:Available
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2009
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658.8342 H198e 2007 : Hansen, Flemming.
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Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research
Axe 2nd Floor Stacks:Available
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2007
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658.8342 H835w 2005 : Howard, Martin.
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We know what you want : how they change your mind / Martin Howard.
Axe 2nd Floor Stacks:Available
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2005
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658.8342 J634m 2006 : Johnson, Lisa,
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Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers / Lisa Johnson ;
Axe 2nd Floor Stacks:Available
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2006
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658.8342 K156e : Katona, George,
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Essays on behavioral economics / George Katona, with a contribution by James N. Morgan.
Axe 2nd Floor Stacks:Available
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1980
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658.8342 L262c : Langer, Judith,
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Consumers in transition : in-depth investigations of changing lifestyles / Judith Langer.
Axe 2nd Floor Stacks:Available
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1982
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658.8342 L585s : Lewis, David,
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The soul of the new consumer : authenticity-- what we buy and why in the new economy / David Lewis &
Axe 2nd Floor Stacks:Available
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2000
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658.8342 M233i : McNeal, James U.
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An introduction to consumer behavior / [by] James U. McNeal.
Axe 2nd Floor Stacks:Available
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1973
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658.8342 M334l : Marder, Eric,
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The laws of choice : predicting customer behavior / Eric Marder.
Axe 2nd Floor Stacks:Available
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1997
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658.8342 M381c : Mason, Roger S.
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Conspicuous consumption : a study of exceptional consumer behaviour / Roger S. Mason.
Axe 2nd Floor Stacks:Available
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1981
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658.8342 M589b 2004 : Mikunda, Christian.
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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Axe 2nd Floor Stacks:Available
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2004
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658.8342 M617c 2015 : Miller, Richard K.
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Consumer behavior : 2015-2016 / by Richard K. Miller and Kelli Washington.
Axe 2nd Floor Stacks:Available
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2015
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658.8342 M777c 2004 : Mooij, Marieke K. de,
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Axe 2nd Floor Stacks:Available
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2004
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658.8342 M851c : Moschis, George P.,
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Consumer socialization : a life-cycle perspective / George P. Moschis.
Axe 2nd Floor Stacks:Available
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1987
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658.8342 Os4w 1989 : O'Shaughnessy, John.
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Why people buy / John O'Shaughnessy.
Axe 2nd Floor Stacks:Available
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1989
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658.8342 P432
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Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.
Axe 2nd Floor Stacks:Available
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1981
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658.8342 P442c 1990 : Peter, J. Paul.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Axe 2nd Floor Stacks:Available
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1990
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658.8342 P789w 2003 : Pooler, Jim.
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Why we shop : emotional rewards and retail strategies / Jim Pooler.
Axe 2nd Floor Stacks:Available
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2003
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658.8342 Si39t 2006 : Silverstein, Michael J.
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Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.
Axe 2nd Floor Stacks:Available
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2006
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658.8342 Un2 2001
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Understanding consumer decision making : the means-end approach to marketing and advertising strategy
Axe 2nd Floor Stacks:Available
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2001
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658.8342 W147s : Waldrop, Judith,
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The seasons of business : the marketer's guide to consumer behavior / Judith Waldrop with Marcia Moge
Axe 2nd Floor Stacks:Available
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1992
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658.8342095 Sch88c : Schutte, Hellmut.
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Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante.
Axe 2nd Floor Stacks:Available
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1998
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658.8343 At51c 2004 : Atkin, Douglas.
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The culting of brands : when customers become true believers / Douglas Atkin.
Axe 2nd Floor Stacks:Available
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2004
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658.8343 C626m : Clow, Kenneth E.
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Managing consumer expectations of low-margin, high-volume services / Kenneth E. Clow and John L. Beis
Axe Kansas Collection:Lib Use Only
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1995
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658.8343 C997c : Czerniawski, Richard D.
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Creating brand loyalty : the management of power positioning and really great advertising / Richard D
Axe 2nd Floor Stacks:Available
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|
1999
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658.8343 F851b : Frank, Dana.
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Buy American : the untold story of economic nationalism / Dana Frank.
Axe 2nd Floor Stacks:Available
|
|
1999
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658.8343 G424a 2007 : Gilmore, James H.,
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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
Axe 2nd Floor Stacks:Available
|
|
2007
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658.8343 J718w 2003 : Jones, John Philip.
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What's in a name? : advertising and the concept of brands / John Philip Jones and Jan S. Slater.
Axe 2nd Floor Stacks:Available
|
|
2003
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|
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658.8343 L42w 2004 : Lawfer, Manzie R.,
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Why customers come back : how to create lasting customer loyalty / Manzie R. Lawfer.
Axe 2nd Floor Stacks:Available
|
|
2004
|
|
|
658.8343 L645b 2011 : Lindstrom, Martin,
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
Axe 2nd Floor Stacks:Available
|
|
2011
|
|
|
658.8343 L962e : Luce, Mary Frances,
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|
Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R.
Axe 2nd Floor Stacks:Available
|
|
2001
|
|
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658.8343 M583l : Michman, Ronald D.
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Lifestyle market segmentation / Ronald D. Michman.
Axe 2nd Floor Stacks:Available
|
|
1991
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658.8343 P411
|
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|
|
Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby, Jerry C. Olso
Axe 2nd Floor Stacks:Available
|
|
1985
|
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