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Author
Hansen, Flemming.
Title
Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
Imprint
[Denmark] : Copenhagen Business School Press, 2007.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 H198e 2007
---
Available
Edition
1st ed.
Description
462 p. : ill. ; 23 cm.
Bibliography
Includes bibliographical references (p. [431]-462).
Subject
Consumer behavior.
Advertising -- Psychological aspects.
Added Author
Christensen, Sverre Riis.
ISBN
9788763001984 (pbk.)
8763001985 (pbk.)
Standard No.
NLGGC 303101555
OHX har075013657
AU@ 000042123904
NZ1 11412515
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